Custom WordPress Themes · Europe

Custom WordPress themes, written for your site — not assembled from a kit.

Q: Can my team still edit pages without a developer?

Yes — that's the point of block-based editing with locked styles. They edit content; the theme keeps it looking right.

Q: Isn't a custom theme harder to maintain?

It's easier. Fewer plugins, fewer moving parts, and the code is documented in a repository any WordPress developer can read.

Q: What about headless WordPress with Next.js?

We build that too (our own site runs on Next.js). It's the right call for very high traffic or when WordPress is one of several content sources. For most business sites and shops, a well-built classic theme is faster to build, cheaper to run and easier to hand over.

Q: Do you use a starter theme?

An internal one, kept minimal. It gives us the build tooling and structure; everything visible is written for your project.

Q: Will it work with my existing plugins?

Standard, well-maintained plugins, yes. We'll audit your plugin list first and tell you which ones the theme makes redundant.

We build themes from scratch: from your Figma file, from our design, or from a site you want rebuilt without the bloat. No Elementor, Divi, WPBakery, Avada or block-kit dependency.

From €700 for a four-template theme · from €1,500 for a full WooCommerce theme.

Get a fixed-price quote → See pricing

No page builders No yearly licences You own the code From €700

Benchmarked

Page builder vs custom theme — the numbers.

We measured a typical small-business homepage built three ways, same content, same host:

	Elementor + premium theme	Block theme + pattern kit	Custom theme
CSS + JS shipped	~520 KB	~260 KB	~45 KB
DOM nodes	~1,900	~1,100	~420
Mobile LCP (4G)	4.1 s	3.0 s	1.6 s
Plugins required	9	6	3
Yearly licences	€150–300	€0–90	€0
Update breakages / year (our support logs)	frequent	occasional	rare

The custom theme is not faster because we're clever. It's faster because it doesn't carry the code of every feature you didn't use.

How we build

How we build.

Structure

Classic PHP theme with a clean template hierarchy, or a hybrid block theme when the client's editors want full-site editing — we choose with you, not by default.
Semantic HTML, one CSS build, no jQuery unless a plugin forces it.
Advanced Custom Fields (or native block bindings) for structured content so editors fill in fields instead of styling paragraphs.
Reusable blocks for hero, features, testimonials, FAQ, CTA — editable in the block editor, styled by the theme.

Performance

Critical CSS inlined; the rest deferred.
Images served as WebP/AVIF, responsive srcset, lazy-loaded below the fold.
Fonts self-hosted with font-display: swap; usually two families, three weights.
Core Web Vitals target: LCP < 2.5 s, CLS < 0.1, INP < 200 ms on mobile.

WooCommerce themes

Every WooCommerce template overridden intentionally — shop, category, product, cart, checkout, account, order emails.
Single-page checkout, inline Mollie/Stripe methods, address autocomplete.
Product filters without a heavy plugin; AJAX add-to-cart.
Designed for conversion on mobile first — because 70 % of Benelux ecommerce traffic is.

Editing experience

Your editors get named blocks with obvious fields, not a canvas of draggable boxes. Brand colours and fonts are locked in theme.json so pages can't drift off-brand.

Code quality and handover

Git repository under your GitHub account from day one.
Coding standards enforced (PHPCS, WordPress rules), no inline styles.
Readme with structure, how to add a block, how to deploy.
Staging and production deployment via Git, not FTP.

Figma to WordPress

Figma to WordPress.

Send the file. We'll return a quote within a working day with the template count and any interactions we'd flag. Pixel-accurate at desktop and mobile breakpoints, with a review link at each stage.

Rebuilds

Rebuilds that cut the weight.

Have a site that works but weighs 3 MB and breaks on updates? We rebuild the theme, migrate the content, keep the URLs, and typically cut page weight by 70–85 %. Redirect map and Search Console checks included.

Pricing

Simple, fixed pricing.

Scope	Fixed price
Brochure theme, 4 templates	from €700
Brochure theme, 8 templates + blog	from €1,400
WooCommerce theme, full template set	from €1,500
Figma-to-WordPress	quoted per file, usually €90–150 per template
Rebuild of an existing site (theme + migration)	from €1,200

Get a theme quote → See full pricing

Questions

Custom theme questions, answered simply.

Can my team still edit pages without a developer?

Yes — that's the point of block-based editing with locked styles. They edit content; the theme keeps it looking right.

Isn't a custom theme harder to maintain?

It's easier. Fewer plugins, fewer moving parts, and the code is documented in a repository any WordPress developer can read.

What about headless WordPress with Next.js?

We build that too (our own site runs on Next.js). It's the right call for very high traffic or when WordPress is one of several content sources. For most business sites and shops, a well-built classic theme is faster to build, cheaper to run and easier to hand over.

Do you use a starter theme?

An internal one, kept minimal. It gives us the build tooling and structure; everything visible is written for your project.

Will it work with my existing plugins?

Standard, well-maintained plugins, yes. We'll audit your plugin list first and tell you which ones the theme makes redundant.

Explore more

Related for Europe.

Build with us

Ready for a theme built just for your site?

Send us your Figma file or your current site. One fixed quote in euros, back within a working day.

Get a fixed-price quote →