Research products, supplements, nootropics, CBD, vaping, adult wellness, knives, airsoft. Legal to sell, hard to sell online — because payment providers, ad platforms and hosts treat them as "high risk". We build shops that launch, take payment, and stay up.
This is the part of our WooCommerce webshops for the Netherlands, Belgium and Germany that most studios leave out.
It doesn't mean illegal. It means a list of companies you depend on will review you case by case and may say no:
| Service | Typical stance | What it means |
|---|---|---|
| Mollie, Stripe, PayPal | Case-by-case; often declined for research products, vaping, adult | Your checkout can be switched off after launch, with funds held |
| Google Ads, Meta Ads | Prohibited or heavily restricted | Paid traffic is mostly closed; organic search becomes the channel |
| Klaviyo, Mailchimp | Restricted categories in their AUP | Email provider can terminate the account |
| Trustpilot, Google Reviews | May refuse the category | Social proof has to come from elsewhere |
| Some hosts (and Shopify Payments) | Restricted | Shop can be taken down |
A shop built without knowing this is a shop that works for two weeks. The build isn't the hard part; surviving the reviews is.
Product pages, category pages and schema are structured so that nothing reads as a medical or therapeutic claim. For research-use products: research-use-only framing, no dosing, no efficacy language, COA and purity data presented as specifications. For supplements: EFSA-compliant health claim wording. We don't write your marketing; we set the structure and rules your writers follow, and we review before launch.
We ask about your category before quoting and plan the stack accordingly:
Where the category is likely to be approved, with the application prepared correctly (clear product descriptions, terms, refund policy, company details) so it isn't rejected on paperwork.
Customer pays by IBAN, the order is confirmed when the transfer lands; near-zero fees and impossible to "shut off".
With EU coverage where card payments are essential; we introduce you and integrate.
For customers who prefer it.
Most of our restricted-category clients run two of these in parallel. If one provider exits, the shop keeps selling.
We recommend hosts with clear, category-tolerant terms, and set up transactional email through a provider that accepts your category so order confirmations keep arriving.
Because paid channels are closed, we put more into the technical SEO of these builds by default: fast Core Web Vitals, clean category architecture, schema, sitemaps and an on-page structure ready for content. Content SEO is offered as a monthly service.
We'll tell you at the first call if we can't take a project. That's rarer than you'd think.
| Package | Includes | Fixed price |
|---|---|---|
| Single-product site | Custom theme, 1 product, payment stack, age gate, attestation, disclaimers, GDPR, Dutch | from €1,100 |
| Full store + compliance layer | Custom theme, up to 50 products, COA per product, country restrictions, quantity limits, payment stack, GDPR, Dutch | from €2,850 |
| Multilingual (NL + DE + FR) | Above + native multilingual with per-language legal pages | from €3,850 |
| Payment stack consultation | 60 min, your category, providers likely to approve, application prep | €150, credited against a build |
Every package is quoted as one fixed price after a short call — see how our pricing works.
It depends on the product, the framing and the destination country, and it changes. We are developers, not lawyers; we build the technical safeguards and recommend a specialist lawyer for the legal opinion. We can introduce you to one.
Sometimes. Mollie reviews these categories individually. We prepare the application properly and plan a fallback so approval isn't a launch blocker.
For most of these categories, no, or only in a very limited form. Plan on organic search, email to opted-in customers, affiliates and community channels.
Yes. Product type, wording you intend to use, and destination countries. It takes ten minutes and it's what lets us quote a fixed price honestly.
If we built the stack, the fallback is already live and the switch is a setting. If we didn't, we can usually add a fallback within two working days.
Tell us your product, the wording you intend to use, and where you ship. Ten minutes on a call is all it takes to quote a fixed price honestly.
Talk to someone who gets it →